The announcement, made at the IFA technology fair in Berlin, was timed to coincide with an Apple media event in the US.
It will be a cloud-based service will be available on PlayStation 3s, Bravia TVs, Blu-Ray players and Sony's personal computers.Initially it will offer movies, Music will be added at the end of the year.
The Music Unlimited service, due at the end of the year, will give users access to millions of songs.
Details of Sony's latest service and the costs will be announced later.
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