At this international award event Apple bagged some of the top 5 honors in London Monday night, The Sun reported.
Apple's iPad was also named Innovation of the Year.
The other awards included The MacBook Pro laptop was awarded Best Computer and the Apple Store was Best Retailer.
But the new thing is that Apple lost to HTC the leading android phone seller as Best Technology Brand , whose HTC Desire handset also won Phone of the Year.
T3 magazine editor Luke Peters said over 750,000 people voted in 19 categories, which shows "how passionate consumers have become about technology".
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