It's Apple Style

Mobile advertising firm Millennial Media has just released its Mobile Mix report for June 2010, highlighting some of the latest trends in the world of mobile and connected devices.

Apple remains the leader amongst both smartphones and connected devices. Millennial’s report finds that Apple actually made a 4% month-over-month gain in terms of device manufacturer marketshare in the U.S., giving Apple nearly 30% of all impressions.


Apple remained the leading smartphone OS, taking in 56% of all smartphone impressions across Millennial’s network in June 2010. This is interesting because that’s up eight percentage points from last month. Conversely, Android impressions are down four percentage points.

The Biggest loser seems to be Blackberry. That isn’t to say that BlackBerry development isn’t still increasing, but the momentum has clearly shifted to Android.